Is Your Business Keeping You Busy or Fulfilling a Need? Business Articles | February 9 Justin Tucker Ravens Jersey , 2015 Do you know business owners, whether brick & mortar or online, that are crazy busy but just not that successful? I know I do. That 'crazy busy but just not that successful' syndrome means one thing....
Do you know business owners, whether brick & mortar or online, that are crazy busy but just not that successful? I know I do. That 'crazy busy but just not that successful' syndrome means one thing. Lack of sales.
I have a friend that owns a local dry cleaning business. He works 7 days a week, all the time. I recently had a conversation with him regarding his business. He's doing ok Trace McSorley Youth Jersey , but has no online presence. After lengthy discussions about how he runs his business, how he does this, and how he does that, it became apparent that although he has been in business for several years now, he lost sight of his golden ticket.
If you are already in business and trying (as we all are) to improve, increase Iman Marshall Youth Jersey , make more sales, generate more revenue, etc., the one place to look for the answer is simple, THE CUSTOMER. The customer is your golden ticket.
Running a business can be overwhelming, if you lose perspective. The proper perspective Ben Powers Youth Jersey , in my opinion, is not accounts receivable, accounts payable, cost of goods sold, inventory, payroll Justice Hill Youth Jersey , taxes, etc., even though these are important. The proper perspective is your customer. My friend had lost focus on his golden ticket, the customer.
You see, I don't pretend to be some type of marketing genius or guru, but I do listen very well. Listen to your customer or more importantly Miles Boykin Youth Jersey , that lost customer. They will tell you why you got the sale or why you lost the sale. So, now you ask, How do I find out my customer's needs? Simple, you see what they are searching for.
Internet tools available based on keyword research will tell you what customers or potential customers are searching for. The number of searches for a particular keyword is a great indicator of what your customer needs. For example, if I'm in the dry cleaning business, and a do a search for the keyword 'dry cleaning 1 hour service' Jaylon Ferguson Youth Jersey , depending on the number of searches you can determine if your product or service is in demand for your local area.
By typing in a keyword or phrase, such as dry cleaning services or 1 hour dry cleaning, you will get results for the number of searches for the previous month. Listed below are 3 FREE keyword research tools you can use for your business. One is entirely free and the other 2 offer certain limited free searches and contain upsells or upgrades for more advanced searches (for other keyword research tools just do a google search).
1. https:adwords.googleKeywordPlanner - Obviously, this is Google's keyword research tool. Although the tool itself is free, it is based on advertising with google adwords, a pay per click (PPC) advertising option. This keyword tool helps you build your search network campaign by finding keyword ideas and estimating how they perform.
2. www.keywordspy - Keyword Spy allows you to 'spy' on keywords. You simply type in any domain name into the search box and you can obtain reasonable accurate date on how much that site is spending on paid searches Marquise Brown Youth Jersey , who their competitors are, and what keywords they spend the most money on. Further, their upsell or add on allows you to open a domain report of your competitor. Imagine what you could do with this type of information.
3. www.semrush - SEMrush is a paid tool that has a free option. The free option should be adequate for your business needs. The free versioin allows the metric for the number of results in Google. The number of results is useful because it essentially shows you how big the competitive field is for each keyword.
Remember, focus on your customer by fulfilling their needs. This requires some discipline and a little homework, but after it becomes habit, your business bottomline will thank you.
Article Tags: Keyword Research
Network camera provides you best safety and security Technology Articles | December 19 Mark Andrews Youth Jersey , 2011 If you want to observe everything that happens in your home or office then a special network camera is must for you. Most popular form of network cameras is known as wireless CCTV network security c...
If you want to observe everything that happens in your home or office then a special network camera is must for you. Most popular form of network cameras is known as wireless CCTV network security cameras. These types of cameras are made with latest technology and provide maximum utility to its users. You can also make important adjustments in these cameras in order to get better output. Everyone can easily change the resolution of a network camera according to its needs. Most of network cameras are designed in a user-friendly way. That?s why everyone can easily use them without facing any complexity.
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